Shopper Marketing is the definitive information source for Path to Purchase Institute members, consumer product marketers, retailers, agencies and others allied to the field whose job involves tactical and strategic initiatives that help drive revenue through enhanced shopper experiences along the path to purchase.
Shopper Marketing magazine reports on digital, e-commerce and mobile marketing strategies as well as in-store advertising, display and signage campaigns and tactics. All channels of retail are followed, with a special emphasis on 14 major U.S.-based retail chains: Walmart, Target, Walgreens, CVS, Rite Aid, Kroger, Safeway, Publix, Ahold, Costco, Sam’s, BJ’s, Family Dollar and Dollar General.